Objectives
- Increase visibility of the brick-and-mortar restaurants and the catering service
- Create a launch plan for a new on-site event venue
- Build relationships within the community for catering business
Strategies
An integrated marketing and communications program to address these objectives is focused on website design, social media, SEO and public relations.
WEB DESIGN
Two custom, mobile-responsive websites have been created to integrate all business units into a cohesive system, allowing guests and clients to easily make reservations and make contact with ease.
SOCIAL MEDIA
Social media is employed to intimately connect the community with the diverse restaurant locations in neighboring cities.
SEO
The websites were optimized to appear at the top of the most popular searches across major search engines which has led to massive growth in web and foot traffic.
PUBLIC RELATIONS
News releases and media relations are designed to promote new facilities, alliances with area organizations, company growth and services such as catering with the goals of increasing awareness, enhancing reputation and building restaurant traffic.