Objectives
- Reinforce awareness of unique one-to-one mentoring concept
- Position as a leading youth services agency in Southern California
- Expand base of male volunteer mentors
- Increase visibility of senior leadership
- Support fundraising and development activities
- Build additional contacts with key community leaders
Strategies
An integrated communications program to address these objectives is focused on public relations, social media, event support and strategic relationships.
PUBLIC RELATIONS
Public relations and media outreach efforts gain exposure for a wide range of activities including new headquarters grand opening, annual golf tournament and Gourmet Dinner fundraisers, mentor recruitment events, significant local and national awards, grants received, National Mentoring Month activities, and visibility for CEO with area philanthropic community.
SOCIAL MEDIA
Social media are employed to extend an interactive community around the agency’s primary constituencies to build awareness of and participation in its programs.
Event Support & Strategic Relationships
KCOMM’s extensive set of strategic relationships in all facets of the Southern California area (business, government, education, philanthropy, sports) are helping to further strengthen awareness of the agency, participation in its program, and funding support.
Selected Results
- Highly successful grand opening for new headquarters facility
- Media coverage in both print and broadcast, including interviews and profiles of agency CEO
- Expansion of social media communities on Facebook and Twitter
- Redesign of agency website in a contemporary, inviting and responsive format