Our methodology operates using the best-in-class, business-building approach of Objectives - Goals - Strategies - Measures [OGSM], learned and applied by the Fortune 500.

Strategic Approach


Using our deep understanding of the PR and communications industry and analytics, we will determine the messaging and key benefits that will increase the probability of users becoming qualified leads – and users – for your business. We will execute this approach via a comprehensive strategy focused on competitive positioning, brand awareness, market presence, original content, organic and paid promotion, customer experience optimization, and performance analysis to target prime prospects and near- to mid-term potential users. Through our PRIVÉ service, KCOMM leaders will introduce clients to prospective partners and clients on a monthly basis to help elevate and grow their business.

Public Relations

Strategic planning
Message development
Media relations
Media training
Media pitching
News releases (online, print, video)
Crisis communications
Background Interviews
Editorial Board Meetings
Op-Ed Articles/Letters to the Editor
Press Kits

Internet Marketing

Email marketing & CRM
Social media marketing
Pay-per-click advertising
Webinars
Search engine optimization
Landing pages
Microsites

Newsblaster


Newsblaster is KCOMM’s proprietary methodology in which we send news to a select and customized news distribution list of media, journalists, print, online, television, radio. This capability has shown a much greater inclusion rate of press, and receives a stronger delivery and open rate due to the proprietary tax nature of the distribution of email in PHP Technology, which is a  strong differential of KCOMM.

We send out a customized email with the press release that is written and approved by KCOMM. 

Through this foster system, we then follow up through phone, email and a number of other methods with media to ensure receipt of the press release, as well as consideration and inclusion.

We also create high-resolution graphics and media to a company of the press to create better visibility for client assets.

PRIVÉ


PRIVÉ is a new service by KCOMM, only offered to select clients. On a monthly basis, KCOMM leaders will introduce clients to prospective partners and clients that will help elevate and grow their business.

This is a business service added in 2020 for select clients, and is the 1 quart differential of the KCOMM methodology.

Measuring Successes


Quantitative success criteria will be assigned to gauge how well our programs are working and driving incremental growth. Examples include increased traffic to relevant and appropriate blogs/websites/landing pages and content designed to increase user engagement that converts to qualified leads and product demos for your sales team to close. Then, identifying the key measures that caused that improvement

Branding

Digital branding
Web design
Logo design
App design
Collateral design
Email promotions
Video & photography

Events

Event planning, marketing & execution
Theme & content development
Turnkey logistics
Equipment provisioning
Labor & production management
Speaker support
Live webcast
Post-event followup

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